Samsung Case Study Draft 1.0

Brief Introduction Samsung was planning to reliagn their brand to position it as high gear dying brand. Park was the president of Samsung Canada and was trustworthy to come up with a marketing plan fit to the senior executive direction. Park was supposed to come up with the plan , notwithstanding this plan might have secure effect on the revenue and on the promotional cost as he should cut off the low end product lines or it will affect the targeted positioning. Competitive Variables everyplace the decimal point from mid-sixties until the early 1990s, Japanese companies take by Sony corporation preempted the competition, nice a leader in the consumer electronics market. Over the same period Samsung electronics had focused on scram production of consumer electronics for the established brands. In 2003, Canadian electronics consumer market was extremely fragmented with dozen of internationalistic firms competing for Cdn$2.3 billion market value. At this time, Son y was the clear leader in term of brand perception and gross sales. Economic Variables Globally, economic reaping showed a sharply slows in 2001 due to the uncertain international situation. Canada is whizz of the large frugality in the world and one of the worlds wealthiest nations.

Despite the lower clean per capita comparing to the united states, consumer electronics sales in Canada were estimated in 2003 at Cdn$2.3 billion. Social Variables Canadian electronic buyers were less price raw(a) and placed a owing(p) deal of emphasis on impregnable customer serve favorable re whirl policies. They were likewise high t echnically perceive and quick adopt to in ! the buff technologies Technological Variables For around trey decades from 1960s until early 1990s, consumer electronics were prevail by line of latitude technology. In the 1990s, the consumer electronics was rapidly moved from analog to digital technology. By the turn of the millennium, a barrage of digital consumer products were being introduced, including MP3 audio players, digital cameras,...If you want to get a full essay, order it on our website: BestEssayCheap.com

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