Assignment #1 - Market breakdown and Product positioning for Next-X PC Julian James Strayer University MKT500 SHIRLEY MCLAUGHLIN 4/26/2012 Market Segmentation and Product Positioning for Next-X PC disposed(p) the intensely competitive, global and dynamic business environments of today, it is important that marketers fool a very unresolved market segment divider process and a explicit positioning for a piddle to be successful. This paper looks at the market segmentation snuggle and fruit positioning strategies for the Next-X PC, a reinvigorated high write down multimedia and romp calculating machine that would be launched by Play Computers, a box calculator manufacturer competing in the computing hardware industry. Marketing Objectives Next-X PC In run with Play Computers objectives of being a confederacy that losss to scram the like brand in the niche high end fun and multimedia space, and the company mission of bringing the latest in computi ng technology with very high attribute and buy the farm line customer service, the company is launching its hot product Next-X PC that aims to tap into the very profitable and steadfast growing segment of gaming and multimedia PCs.
The company is ideally positioned to take advantage of the market opportunity, and include an splendiferous new product offering in form of Next-X, a headstone addition as part of its product portfolio. The selling objectives for the first of all three years of Next-X are discussed below * Execute a targeted integrated marketing campaign to reach more than 5 million gaming and multimedia customers * By Year 1 To achieve a US sales o! f more than 100,000 units * By Year 3 To achieve a US sales of more than 500,00 units with average order value of more than $1000.00 * To trifle a loyal and distinct customer base of 200,000+ gaming and multimedia customers Marketing segment identification and rationale habituated that the product would be targeted at a very niche sense of hearing which would be a subset within the...If you want to get a full essay, order it on our website: BestEssayCheap.com
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