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Chapter 5 1. Select the two most important changes introduced by the net income for distributively of the 4Ps. ? Product: varying core produce characteristics and lengthy product characteristics and researching consumer needs for bare-ass products. ? Price: dynamical monetary value & Price transparency ? promotion: in the flesh(predicate) promotion & compute marketing ? egress: Direct dispersion channel & new intermediary 2. Critically tax the blow of the Internet on the marketing alloy for an labor sphere of influence of your choice. ? Product: new digital products and value-adds. ? Price: price reduction, new pricing models. ? Place: new representation on intermediaries, direct-selling. ? Promotion: integration of online and offline techniques. 3. How can an organisation vary its promotional mix using the Internet? ? search engine marketing ? impact building; ? banner advertising and s ? PR; ? netmail and ? link marketing. 4. Explain two applications of dynamic pricing on the Internet ? marketing distressed inventory, for example, flight tickets, which must be use by a fixed date. ? varying prices for different segments. Chapters 6 & 7: 1. Why is the Internet a suitable ordinary for family relationship marketing? ? The WWW provides a suitable method for collecting individual customer preferences and delivering well-kept information for each customer. ? E-mail also provides a bipartisan method of interaction between company and customer. 2. Explain the relationship between database marketing, direct marketing and relationship marketing. ? Databases are requirement to store the flesh out of customers and their preferences, such as stray history. ? The database content can hence be used to cut direct marke ting by providing offers to customers that a! re consistent with their needs. ? This is the floor for relationship marketing reasonableness customer...If you want to get a full essay, order it on our website: BestEssayCheap.com

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